Tools
How Well Do You Really Know your Clients?
As a Person
- Spouse or partner, children
- Parents' vocations and interests, siblings.
- Educational background
- Formative life experiences
- Where he/she grew up
- Avocations–hobbies, interests
- Personal issues he/she may be grappling with
- Non-profit or charitable involvement
- Personal style: introvert vs. extrovert, detail oriented vs. focused on big picture, etc.
- Risk tolerance
- "Favorites": favorite restaurant, movie, vacation spot, etc
As a Professional
- Preferred means of communication (e-mail, phone, etc.)
- Work style (early/late, weekends, etc.)
- Name of personal assistant
- Strengths and weaknesses as an executive
- Role models, mentors
- Career history: positions held, major accomplishments
- Career goals and aspirations
- Most concerning issues right now
- Quality/tenor of relationship with his/her boss
- Relationships with key direct reports (do you know them?)
- Professional associations
- Alumni associations
- Conference participation
- Corporate Directorships
- Other top executives he/she associates with
- His/her most important "network hubs"