Andrew Sobel

Building Enduring Client Relationships

Andrew Sobel

Tools

How Well Do You Really Know your Clients?

 

As a Person

  • Spouse or partner, children
  • Parents' vocations and interests, siblings.
  • Educational background
  • Formative life experiences
  • Where he/she grew up
  • Avocations–hobbies, interests
  • Personal issues he/she may be grappling with
  • Non-profit or charitable involvement
  • Personal style: introvert vs. extrovert, detail oriented vs. focused on big picture, etc.
  • Risk tolerance
  • "Favorites": favorite restaurant, movie, vacation spot, etc

As a Professional

  • Preferred means of communication (e-mail, phone, etc.)
  • Work style (early/late, weekends, etc.)
  • Name of personal assistant
  • Strengths and weaknesses as an executive
  • Role models, mentors
  • Career history: positions held, major accomplishments
  • Career goals and aspirations
  • Most concerning issues right now
  • Quality/tenor of relationship with his/her boss
  • Relationships with key direct reports (do you know them?)
  • Professional associations
  • Alumni associations
  • Conference participation
  • Corporate Directorships
  • Other top executives he/she associates with
  • His/her most important "network hubs"