Andrew Sobel is the leading authority on the skills and strategies required to build clients for life. The author of four acclaimed books on business relationships, he works with major services firms worldwide.
Andrew's new article describes how the US military's elite special operations training programs offer a model for building extraordinarily effective teams.
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Arriving February 1, 2012
"Practical,
Compelling Advice"
—Ralph Shrader,CEO,
Booz Allen Hamilton
Q: I try to quantify the value of my proposals but sometimes my clients just scoff at the numbers. They are cynical about projections of value-added.
A: I don't blame them. I don't believe a lot of the puffed up projections of benefits that I have seen, ...
Client Loyalty: Want to add more value? Don't ask your client
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